The distribution engine behind professional beauty.
Salon Essentials, a division of Mecalfab Ltd., supplies salons, spas, barbers and pharmacy chains across the islands. This is a concept demo of the platform that could run all of it — catalogue, inventory, ordering, fulfilment, field sales and sales intelligence in one hub.
Nothing here is a live commercial system. Every product, account, order and figure is illustrative, generated to show what can be built.
74
products modelled
156
sellable variants
45
trade accounts
5
stock locations
What it covers
Nine working modules, one dataset, twelve roles.
Switch persona inside the demo and the same data reshapes itself around what that role needs to do.
Catalogue & brand hub
Every brand, product, shade and case pack in one place, with professional-only gating and tiered trade pricing.
Inventory & batch control
Stock across warehouses and stores, reorder points, batch expiry risk, transfers and a full movement ledger.
B2B order pad
Fast SKU entry, reorder from history, live promotions and a credit-limit check before submission.
Warehouse fulfilment
A board from submitted to delivered with pick lists, packing and dispatch confirmation.
Accounts & CRM
Salon and partner records, credit exposure, professional verification, pipeline and visit history.
Field workspace
A rep's call plan for the day, targets, open tasks and one-tap visit logging from the road.
Retail partner programme
Pharmacy chains, branch networks, agreed listings and sell-through driven replenishment.
Sales intelligence & AI
Brand league tables, churn risk, reorder forecasting and AI-drafted briefings a human approves.
Admin & automation
Automation rules, the alert queue they raise, promotions, education events and the enablement library.
Built for the trade
Three audiences, three very different jobs.
The same hub serves the warehouse, the road and the shelf.
The warehouse
Receive, pick, pack, dispatch. Batch and expiry discipline, transfers between locations, and a movement ledger that explains every unit.
The road
A rep opens the app between stops: who is overdue, what they usually buy, log the visit and raise the order without going back to base.
The shelf
Pharmacy chains upload sell-through, the hub reads cover by branch and proposes the replenishment order in cases.
Install it
Works like an app on a phone in the field.
The hub installs to the home screen on iOS and Android, so a rep opens it like any other app — no store, no download queue.
Try it
Open the demo and pick a role.
Managing director, inventory manager, warehouse picker, field rep, salon owner, pharmacy buyer — twelve personas, each with their own view of the same trading book.